Please note: New Zealand Now content reflects pre-COVID-19 conditions and outlook. For COVID-19 related updates to visa and border requirements, click here.

Starting a business

If you’re considering starting or buying a business, New Zealand is an excellent choice.

We are the easiest country in the world to do business in, according to the 2020 World Bank Doing Business study. They also rate us the easiest place in the world to start a business.

There are few restrictions on establishing, owning and operating a business in New Zealand. In fact, by using the Government's online portals, the process of reserving a name and incorporating your company can be completed in a matter of hours. 

Business structures

Businesses in New Zealand generally use one of these three structures - Sole trader, Partnership, or Limited Liability. 

Sole trader
A sole trader operates a business on their own. They can employ people, but the trader controls, manages and owns the business and is entitled to all profits. The trader is also personally liable for all business taxes and debts. Usually, a sole trader business can be established without any paperwork. Many New Zealand businesses start as sole traders and then move to a limited liability company structure as the business grows. Others choose to start as companies to take advantage of the protection and other benefits the structure offers.

Partnerships are most common for professional people and in the farming industry. Partnerships can be an effective way to share business operation costs where, for example, several professional people work out of a joint office. The partnership itself does not pay income tax. Instead it distributes the partnership income to the partners. The partners then pay tax on their own share.

Many partnerships are established with a formal partnership agreement. It must be well thought-out to cover all contingencies and possible conflicts. No registration is required to start a partnership. Partnerships were once the automatic option for lawyers, doctors, accountants and other professionals. Today however partnerships are not as popular because professionals can now opt for a company structure which may offer better protection.

Limited liability

A company is a formal and legal entity in its own right and separate from its shareholders or owners. Shareholders' liability for losses is limited to their share of ownership of the company. This does not apply when company directors have given personal guarantees for company debts, where a company has been trading while insolvent or is considered to be ‘trading recklessly’.

The limited liability company is New Zealand’s most successful business structure. It fosters confidence in the business by governing the relationships between investors/shareholders, directors and creditors and by giving customers, investors and other stakeholders a clearer picture of who and what they are dealing with. In New Zealand, you can register (incorporate) a company online through the Companies Office. There is a small fee, currently NZ$115 (plus GST).

Ready to take the next step?

Complete a short form to connect with one of our Investment Market Managers. They can answer any queries you have and keep you informed about exclusive events in your country.

Other start-up issues

As well as establishing the structure of your business, there are several other issues you will need to consider.

Sourcing market information

Obviously you will want to know as much as you can about the market and opportunities for your business. Statistics New Zealand has a wide range of online information tables and tools that can help.

Check local authority rules

Before setting up with premises, check with your local council. Each territorial authority has its own rules and regulations about what business activity is allowed in different areas. For instance, it is unlikely that you would be able to run an automotive repair business in a residential area.

Set up tax numbers

Depending on the business structure you use, you will either need individual tax numbers or a company tax number. For more information visit Inland Revenue.

Get a lawyer, accountant and bank

Any New Zealand bank can help you with setting up bank accounts for business purposes, and many can also help you with transferring funds from overseas and other specialist migrants’ services. You may also want to seek legal and financial advice.

Check your business name

Before committing to logos, signage and stationery for your new business, search the Companies Office and the Intellectual Property Office to ensure the name you want is not already protected.

More information

To learn more about starting or buying a business in New Zealand visit

Interested in coming to New Zealand?

Sign up to receive relevant job opportunities from New Zealand employers and practical advice on how to make your move to New Zealand a reality.